Attention: Founders & Chief Marketing Officers

Do you want enthusiastic marketing buy-in from your CEO, your board, and your team?

Question…

Have you ever sat in a marketing meeting listening to a flood of opinions about what you should (or shouldn’t!) do next in marketing?

I have.

If your meetings went anything like mine, everyone had an idea:

  • “Let’s run ads!”

  • “Launch a podcast!”

  • “We need a new promotion!”

I found those conversations maddening.

In those rooms, too often we marketers are just guessing about what might work.

Jobs-to-Be-Done research fixes that problem, finally!

Hi, I’m Nathan Collier.

I’ve been a journalist, a marketing director, a growth lead, and I’m now the founder of Magic Moment Labs.

What’s a “magic moment”?

It’s a moment when your marketing efforts collide with events in your prospect’s life — and lead to a sale.

Too many marketing teams never speak with customers. As a result, they have no idea why magic moments actually happen.

Jobs-to-Be-Done research is conducted through interviews — not surveys or focus groups. We do this for one key reason: people don’t actually know why they buy things.

This kind of research is common in product teams — but it’s almost unheard of in marketing. And that’s a mistake.

Jobs-to-Be-Done research clears away the many uninformed opinions thrown around in those brainstorming sessions. Instead, we gather objective, actionable data and convert that data into insights and recommendations for your marketing.

In just 4 weeks, I’ll deliver clear, non-debatable, market-driven insights you can use to:

  • Eliminate thousands or tens of thousands in wasted marketing spend

  • Focus your team’s work on marketing strategies that are much more likely to succeed

  • Get enthusiastic internal buy-in for marketing from your CEO and the rest of your company

Best of all, while I’m at it, I’ll train 1-2 members of your team how to use Jobs-to-Be-Done research on their own.

That way, you come away with deep, objective insights and a new, in-house resource you can use for research about future projects, products, and ideas.

The old stereotype that marketing is nothing but “liquor and guessing” is often too close to the truth.

But it doesn’t have to be that way.

Let’s replace “liquor and guessing” with “research and insights.”

And make your next marketing move feel obvious.

What Others Are Saying

“Nathan is nothing short of personable, authentic, and charmingly transparent. Always humble, easy to reach, Nathan provides the most in-depth, eye-opening feedback you could ask of anyone.”

Lyka Ferry: Storytelling Strategist, Workshop & Keynote Speaker

“Nathan is a wellspring of content marketing wisdom, and full of strategies for boosting business success.”

Kieran Smith, Web3 CMO

How it works

Step 1: Background

First, I need to know what you’re trying to accomplish and how you’re tracking success in those areas. Are you on the hook for traffic, leads, MQLs, SQLs, MRR, etc? What marketing strategies are you pursuing today? What channels seem to be working well? What channels seem to be a waste of time and energy? These questions will inform the research methodology I’ll develop for the customer research phase.

Step 2: Interviews

Working with you and your team, we’ll line up 12-15 interviews with customers who recently purchased your product. I and a member of your team will conduct the interviews, using a journalistic approach to uncover the “magic moment” — the moment when their life circumstances and your marketing efforts converged to lead them to your product. We’ll uncover what was happening in their life at the time, how they heard about you, and why they chose your product over the competition (or instead of doing nothing).

Step 3: Insights

The magic of Jobs-to-Be-Done research is that — after a few interviews — patterns start to emerge among the stories. I never know in advance what these patterns will be. But they become obvious and overwhelming — quickly. You may think you know why long-term customers stay with your product or why free trial users sign up. But do you know why the newly paying customers pulled out their credit card? In this phase, we’ll compile all the information from our interviews to find out.

Step 4: Recommendations

Finally, we’ll meet with you and your team (and your CEO if you’d like!) to deliver the results of the research. We’ll give recommendations about marketing strategies you can consider stopping along with new ones likely to be more effective based on the research.

The offer

Payment details

  • Pay one time. No retainer. No recurring fee. 

  • Pay at the end. No up front payment required. (Yes, I take all the risk)

  • Regular rate: $40,000

  • Special launch rate for the first two companies that sign on: $10,000

    • Why such a discount? Because, while I’ve been using this process within companies for a while now, offering this process as a service to companies is new for me.

    • My ask: At the end, if I do a good job, give me a reference and a recommendation I can put on my website.

The guarantee

  • Nathan’s “Man-of-his-word” guarantee:

    • If you’re not happy with the work for any reason, you pay nothing.

    • If you believe my research isn’t worth the money I’m asking for it, then pay what you do think its worth. You’ll get no argument or pushback from me.

    • If you’ve already paid my invoice and change your mind about the value of the research, request a refund within 30 days of completion of the project and I’ll refund you in full, no questions asked.

What you get

  • Done-for-you customer interviews. I’ll work your list to line up research interviews with recent customers. I’ll lead the interviews, and I’ll provide recordings, transcripts and summaries of every call I have.

  • Deep research to uncover your “magic moments.” I’ll identify the “magic moments” common among your new customers — and how they happened.

  • Insights. I’ll summarize the research, identifying the trends and common stories experienced by those who purchase your product or service .

  • Recommendations: I’ll make list of custom recommendations for marketing strategy moving forward. 

  • Training for your team. I’ll teach my research method to 1-2 of your team members, equipping them to conduct these research interviews long after I move on to other things. The best way to learn is to do!

  • Research best practices: I’ll provide a list of research best practices from my journalism, content, and research interview experiences

Still not sure?

  • Click the button below, fill out my form and tell me why! If Jobs-to-Be-Done research seems interesting to you but there’s something you’re not sure about, let me know! I’ll do my best to answer your questions and provide value in every conversaion — even if you end up deciding to work with me.

Get in touch!

Schedule a free 1:1 introductory session to discuss your needs.